https://www.chrisrooney.net/work daily 0.75 2024-04-01 https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282101429-K3KY1EOC1VJF2R4T8CG4/Hechtman_After Work AFTER: The same attorney’s page, after our rewrite and redesign. It’s a clean, simplified, friendly look with straightforward copy that covers the essentials. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560281845368-7NRLFS5M2C25IA9D9FJS/Attorney_Surveys.jpg Work An example set of responses from the survey we shared with HMB’s attorneys. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282017394-A4I0Q6ITIY2S4HNHNE98/Hechtman_Before Work BEFORE: An attorney bio page before our rewrite and redesign—notice the bullet points listing every accomplishment. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360536313-5O134MMVLEOGH1Z2QRBA/3.0+sign+in.png Work 3.0 sign-in modal. Streamlined copy, more focused CTA, accessible hyperlinks. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360411724-DYGPUIVFMQQLZ5C7L5AM/1.0+sign+in.png Work 1.0 sign-in modal. Heavy on unnecessary words, inconsistent tone (“if you wish”) from United’s standard confidence. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1617821590694-4FSIR7BZSLWVQHKZYJDI/Buy+Decision+Current+Modified+v1.png Work The existing version of the “Buy Decision” flow sacrificed nuance about the service options, and led to confusion about what today’s session accomplished. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1617827135130-FIVCBP32AM8U0QYDY8O6/Screen+Shot+2021-04-07+at+3.24.57+PM.png Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1617826875403-OLL0YS686YLV3MIGT4QQ/Screen+Shot+2021-04-07+at+3.20.55+PM.png Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586357167289-BR6BR5E03AA5GFGZ0EMH/1dot0+site+map.png Work 1.0 Site Map — many of these pages use entirely different design systems and were written by product owners and developers without oversight. Some pages are defunct. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360536313-5O134MMVLEOGH1Z2QRBA/3.0+sign+in.png Work 3.0 sign-in modal. Streamlined copy, more focused CTA, accessible hyperlinks. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360411724-DYGPUIVFMQQLZ5C7L5AM/1.0+sign+in.png Work 1.0 sign-in modal. Heavy on unnecessary words, inconsistent tone (“if you wish”) from United’s standard confidence. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586357209824-BLX7SDII0BLEG1LPH6QC/3dot0+farelock.png Work 3.0 Farelock, which was built using the United Atmos design system. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560284400638-TFZ8R636V32F85B6JGQZ/HMB_Bio.png Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560284418710-DLB7MFZ1Y8QM4IZM1SQ2/BLMNevada_FemaleClimber_RedRock.jpg Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560532707866-JMDUEOW1QNTFENVOI0D1/Baxalta_Logo_1024x623.jpg Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360811268-L8L54FCVG3WCQI9A70AN/united_4.5p_h_rgb_r.png Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1586360811268-L8L54FCVG3WCQI9A70AN/united_4.5p_h_rgb_r.png Work https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1712007781523-ITK9LHU6Z48UMFE6PQM3/logotype-overview.png Work https://www.chrisrooney.net/about daily 1.0 2024-04-01 https://www.chrisrooney.net/guild-row daily 0.75 2019-05-30 https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1559248182938-0S182MZFXZC6CE7NNW26/GuildRow_SiteCopy_1.png Voice—Guild Row https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560284347062-ZT7MCNFK534J3LV6S0CS/GuildRow.png Voice—Guild Row https://www.chrisrooney.net/404 daily 0.75 2019-06-11 https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1559252267504-U0PST25K48Z7E3E2VLBW/Toon-Link.png 404 https://www.chrisrooney.net/copywritinghmb daily 0.75 2020-04-08 https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560281845368-7NRLFS5M2C25IA9D9FJS/Attorney_Surveys.jpg Copywriting—HMB (Copy) An example set of responses from the survey we shared with HMB’s attorneys. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282101429-K3KY1EOC1VJF2R4T8CG4/Hechtman_After Copywriting—HMB (Copy) AFTER: The same attorney’s page, after our rewrite and redesign. It’s a clean, simplified, friendly look with straightforward copy that covers the essentials. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282017394-A4I0Q6ITIY2S4HNHNE98/Hechtman_Before Copywriting—HMB (Copy) BEFORE: An attorney bio page before our rewrite and redesign—notice the bullet points listing every accomplishment. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560284400638-TFZ8R636V32F85B6JGQZ/HMB_Bio.png Copywriting—HMB (Copy) https://www.chrisrooney.net/copywritinghmb-1 daily 0.75 2020-04-08 https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560281845368-7NRLFS5M2C25IA9D9FJS/Attorney_Surveys.jpg Copywriting—HMB (Copy) An example set of responses from the survey we shared with HMB’s attorneys. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282101429-K3KY1EOC1VJF2R4T8CG4/Hechtman_After Copywriting—HMB (Copy) AFTER: The same attorney’s page, after our rewrite and redesign. It’s a clean, simplified, friendly look with straightforward copy that covers the essentials. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560282017394-A4I0Q6ITIY2S4HNHNE98/Hechtman_Before Copywriting—HMB (Copy) BEFORE: An attorney bio page before our rewrite and redesign—notice the bullet points listing every accomplishment. https://images.squarespace-cdn.com/content/v1/5b5637720dbda30850c6030a/1560284400638-TFZ8R636V32F85B6JGQZ/HMB_Bio.png Copywriting—HMB (Copy)